The researchers, along with others from Uganda, Kenya, Rwanda, Norway, and England, worked to identify the most important ideas a person would need to grasp to think critically about health claims, including:
- Just because a treatment is popular or old does not mean it’s beneficial or safe.
- New, brand-name, or more expensive treatments may not be better than older ones.
- Treatments usually come with both harms and benefits.
- Beware of conflicts of interest — they can lead to misleading claims about treatments.
- Personal experiences, expert opinions, and anecdotes aren’t a reliable basis for assessing the effects of most treatments.
- Instead, health claims should be based on high-quality, randomized controlled trials.